& Pilvi Takala (DK/FI)
GIVE A LITTLE BIT
Give a Little Bit takes the form of a karaoke video as a means to invite the viewer to play along. The video takes place at a career fair where corporate representatives stand at their booths all day, giving out information to people who have paid an entrance fee. They offer complimentary items such as chocolate and stationary, though these giveaways are not gifts in the purest sense, as the visitor is only awarded them in exchange for their time and attention.
These fairs are also about exchange in a larger sense: they delineate what the worker must give in order to receive something later on in their professional career. Just taking the items without respecting this violates the unwritten rule of the fair, and a visitor who would do so starts to appear like a perpetrator. The fear of someone possibly exploiting the system and a requirement that we follow the rules is often greater than that of common sense.
We easily fail to assess the real losses or benefits of someone just taking a free apple because they want to eat it, and prefer to offer it to a person who presents their commitment to our arbitrary system of rules, even if that rule system itself would be based on exploitation.